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June 9, 2022

Gulf Selects Stuzo’s Open Commerce® Platform to Power New Loyalty and Mobile Consumer Experience


Wellesley Hills, MA, June 9, 2022 — Gulf Oil announced today that it has selected Stuzo’s Open Commerce Platform to power its new digital loyalty and payments program.

Gulf launched roll-back fuel discounts at the pump through its mobile payment app, Gulf Pay, in 2017. To build upon its success, Gulf will launch its next evolution on Stuzo’s Open Commerce Platform with intelligent 1:1 loyalty, contactless commerce, and cross-channel member loyalty capabilities later this year.

“To meet the ever-changing needs of our consumers, we selected Stuzo to help bring our vision for a seamless and personalized loyalty journey to life,” said Gulf’s Vice President of Marketing & Payments, Nikki Fales.

The new program will utilize Stuzo’s patent pending Wallet Steering™ System to hyper-personalize Gulf’s fuel offers and payments program capabilities, delivering more reasons for consumers to remain engaged and providing additional insights and revenue for Gulf’s network of branded distributors and dealers.

“This next evolution of Gulf Pay empowers our distributors and dealers to personalize the consumer experience – at the pump and in store – and to profitably drive loyalty,” said Fales.

Gulf will be utilizing Stuzo’s suite of products, Open Commerce Activate, Transact and Experience, to build and scale an industry leading program that delivers measurable business outcomes to its portfolio of retailers. The new program will launch to consumers in 2022.

“Our mission is to help Gulf steer a greater share of consumer wallets to the Gulf brand and its distribution partners and drive increased consumer lifetime value,” said Jake Kiser, Chief Customer Officer, Stuzo. “We are honored to partner with Gulf on this journey.”