Gulf Oil Drives Traffic with GasBuddy
New retailer platform will put Gulf in front of tens of millions of drivers
Wellesley Hills, Massachusetts – August 15, 2017 – Gulf Oil has teamed up with GasBuddy to connect with millions of drivers, generate new business, and gain a better understanding of the consumer perception and experience. Through GasBuddy Business Pages, a B2B Retailer Software-as-a-Service (SaaS) released at NACS in 2016, Gulf and Gulf distributors will have access to a suite of digital tools and services to help reach more consumers.
Gulf will gain direct access to GasBuddy’s 70 million highly-engaged fuel and convenience store shoppers. GasBuddy Business Pages enables Gulf distributors to review detailed, real-time reporting and gain valuable insight into what consumers are saying about their locations. The GasBuddy solution also allows Gulf distributors to communicate directly with their customers based on feedback submitted through GasBuddy’s new ratings and reviews feature.
Additionally, the platform will allow Gulf and Gulf distributors to benchmark their performance against nearby competition, target and grow their customer base, and become more educated in the marketplace.
“We are always looking for new and innovative ways to better serve our distributors and dealers, and Business Pages is a perfect addition to our current list of offerings,” said Nikki Fales, the director of marketing at Gulf Oil. “Business Pages allows both Gulf and our customers to secure a competitive advantage in the market while continuing to enhance the station experience and overall satisfaction for driving consumers.”
Gulf will also be using a wide range of GasBuddy marketing channels including in-app advertising, “Tank Takeover” station events, and GasBuddy user challenges to drive more traffic to Gulf branded sites across the United States.
“Fuel marketers and convenience stores don’t own their brands — the customer does. Every day the GasBuddy app receives an average of 3 million ratings, reviews, and gas price submissions from our community of users about their experience,” said Greg Fox, the chief revenue officer at GasBuddy. “GasBuddy Business Pages enables the market to have better insight in order to target and influence the tens of millions of drivers each month.”